Katara Hospitality took advantage of the international platform provided by the prestigious tourism fair in Dubai to announce its new name and reveal its strategic international expansion plans.

“A clear vision and well defined objectives made the launch of Katara Hospitality a success at the global level”, says Chief Executive Officer of the company. “However, we have been supported throughout this exercise by carefully selected partners that contributed to conveying the right message across a large audience”, he added.

Lambie-Nairn, an international branding consultancy, has been appointed to identify the brand strategy, name and identity and set the image standards. Lambie-Nairn has also produced the corporate film, website, corporate brochure and a high quality ‘coffee table’ style book, show-casing Katara Hospitality’s achievements and future plans.

Based in the UAE, Projex Event Services has designed and built the 200 square meters exhibition stand that reflects the brand personality and positioning, showcasing the brand values throughout the duration of the trade show in Dubai. Additionally, The Event Company has been appointed to implement daily events at the stand, adding flavour to the business-to-business event by creating daily themes largely enjoyed by the public and exhibitors. Shamal Marketing Communications was assigned as the Public Relations agency for the project, ensuring that the communication with the local, regional and international media was consistently streamlined.

Locally, Fortune Promoseven created a comprehensive and attractive advertising campaign that set the basis of future strategic communication, while Kenkaato FZE has been commissioned to create and implement innovative lighting shows on the façade of Katara Hospitality landmark properties in Doha to celebrate the birth of the company.

“The re-branding exercise was complex and challenging. We would like to thank our partners in this project for their dedication and ability to make things happen”, says Katara Hospitality CEO. “Last but not least, I would also like to thank our partner hotels at home and abroad who supported us not only during the preparation stage but also during the exhibition, proudly stating their affiliation with Katara Hospitality”, he concluded.