Doha, Qatar 24 March 2015

Chairman of Qatar Pavilion Committee: “This partnership underlines the global level and high efficiency of our companies and national institutions.”

Qatar Pavilion Committee – Expo 2015 – announced the signing of a Memorandum of Understanding (MoU) with Katara Hospitality: the global hotel owner, developer and operator based in Qatar.

The MoU was signed on March 22, 2015 by His Excellency Mr. Sultan Bin Rashid Al Khater, Undersecretary of the Ministry of Economy and Commerce and Chairman of Qatar Pavilion – Expo 2015 – and Chief Executive Officer and Board Member of Katara Hospitality, at The Ministry of Economy’s premises in Doha-Qatar. The drive behind this agreement is to extend mutual cooperation to showcase and achieve the success of Qatar’s participation at Expo Milan 2015.

The agreement framework signed between the two parties pronounces Katara Hospitality as the official hospitality partner for delegates, visitors, and associates of Qatar Pavilion Committee during Expo Milan 2015, which takes place from May 01st to October 31st, 2015 with 144 participating countries and 24 million visitors. Katara Hospitality will extend its support by offering hospitality related services and facilities at its recently opened Milan hotel; the Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan.The hotel originally opened in 1932, and has been fully renovated by renowned Milanese architect Marco Piva. With 235 elegant guest rooms and suites, luxurious facilities and amenities of today’s affluent travelers; Excelsior Hotel Gallia offers unparalleled venue for events and meeting spaces for special celebrations.

His Excellency Mr. Sultan Bin Rashid Al Khater stated, “We are pleased to announce Katara Hospitality as an official partner of Qatar Pavilion Expo 2015. As one of the world’s leading hospitality organisations; Katara Hospitality will extend all the support required to ensure Qatar’s successful participation during Expo Milan 2015 which aims to strengthen Qatar’s presence globally as a world trading hub while retaining its cultural roots and past.” said.

“We are delighted to be the official partner of the Qatar Pavilion Committee during Expo Milan 2015 by extending hospitality services at our iconic Excelsior Hotel Gallia in Milan. And we are confident that the approach and the principles of Qatar Pavilion Committee -Expo 2015- are strategically aligned with the principles underpinning Katara Hospitality’s presence on the global stage.” commented Chief Executive Officer of Katara Hospitality.

Expo Milan 2015 has chosen the evocative theme ‘Feeding the Planet. Energy for Life’. The cultural promotion of healthy living through innovative solutions is the primary goal of the State of Qatar which is participating under a 2,451 square meter stand under the theme “Seeding Sustainability Innovative Solutions for Food Security”.

At Expo Milan 2015 Qatar wants to show its commitment to safe, healthy and convenient food, and it is committed to building a culture of “healthy living” through the promotion of sports and scientific research for the responsible management of water and precious resources of its land.

Qatar Pavilion for Expo 2015

The cultural promotion of healthy living through innovative solutions is the primary goal of the State of Qatar, that participating in Expo Milano 2015, has chosen the evocative theme “Sowing sustainability, innovative solutions for sustainable food”.

The tour in the Qatar pavilion of roughly 40.000 square feet enables to experience the atmosphere of the souk, between colors, sounds and scents of the typical Arabian market. The tour then continues at the second level within a huge “Jafeer”, the traditional food basket used in the Middle East with a diameter of 36 feet and standing 26 feet tall, it stages an interactive show on a helical structure set upwards twisting towards the ceiling. Distinguishing features of the Pavilion are furthermost a large basket at the site’s center that visually enhances the general theme of Expo 2015 ‘Feeding the Planet. Energy for Life’. To continue, on top of the pavilion lies an impressive roof garden.

Tradition and innovation come all together in the Pavilion of the Emirate as an oasis of technology. The State of Qatar has decided to participate at the Universal Exhibition in Milan in order to strengthen its presence globally as a world trading hub, although fundamentally without forgetting its cultural roots and past. Qatar is the first country to build next to their Pavilion a theater, called Orix. A place designed with the intention of hosting many series of events that will be also available to other participating countries.

About Expo Milan 2015

Expo Milano 2015 is the Universal Exhibition that Milan, Italy, will host from May 1 to October 31, 2015. Over this six-month period, Milan will become a global showcase where more than 140 participating countries will show the best of their technology that offers a concrete answer to a vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its equilibrium. In addition to the exhibitor nations, the Expo also involves international organizations, and expects to welcome over 20 million visitors to its 1.1 million square meters of exhibition area.

A platform for the exchange of ideas and shared solutions on the theme of food, stimulating each country’s creativity and promoting innovation for a sustainable future, Expo 2015 will give everyone the opportunity to find out about, and taste, the world’s best dishes, while discovering the best of the agri-food and gastronomic traditions of each of the exhibitor countries.