In line with the growth strategy of its Merweb brand, Katara Hospitality today announced that it has signed a Memorandum of Understanding (MoU) for managing a new hotel in Doha under the umbrella of Merweb brand.

The MoU was signed by Saeed Abdulla Al Amer Al Kaabi, President of Sphinex Hotels & Resorts and, on behalf of Katara Hospitality, by its Chief Executive Officer. The signing ceremony took place today at Sharq Village & Spa, Doha.

The new hotel will be known as Merweb Plaza Hotel and is located on Jawaan street in Al Sadd District. The hotel has been designed to cater to the growing number of business travelers who seek a high-quality business hotel in the very heart of Doha city.

Currently under construction, Merweb Plaza Hotel is expected to open in late 2014. The property will comprise 175 rooms and suites equipped with the latest technologies and amenities required by business travellers on the move, while restaurants, meeting and banqueting space as well as recreation facilities will complement the offer.

“We are proud to be associated with Katara Hospitality, the national owner, manager and developer of iconic hotels that has become one of the most reputable international hospitality organisations,” said, Saeed Abdulla Al Amer Al Kaabi, President of Sphinex Hotels and Resort.

“With its international experience and scale, we are confident that Katara Hospitality will manage Merweb Plaza Hotel according the highest international standards, and are confident that this will be a fruitful partnership for both parties.”

“The addition of Merweb Plaza Hotel to the portfolio of managed hotels under the Merweb brand fits perfectly with our strategic expansion plans for this brand”, stated Chief Executive Officer of Katara Hospitality.  “As we are refreshing the Merweb brand to enhance the guest experience, we are looking forward to a successful partnership in managing this new hotel”, he concluded.

Katara Hospitality takes great pride in its home grown Merweb brand and is presently focusing on reviewing and refreshing the brand offering to become one of the leading hotel management companies in the region.