Katara Hospitality, the leading global hotel owner, developer and operator based in Qatar, participated in two major global industry events last week in Dubai, UAE; Arabian Travel Market (ATM) held from 25 to 28 April, and Arabian Hotel Investment Conference (AHIC), which took place from 26 to 28 April.
At ATM, Katara Hospitality exhibited its portfolio of local and international hotels, including those operated by Murwab Hotel Group, the company’s standalone hotel operating division which showcased the company’s own operator brands The Bürgenstock Selection in Switzerland as well as Murwab Hotels and independent non-branded upscale properties in Qatar. The recently opened Simaisma, a Murwab Resort in Qatar, and Switzerland’s lavish Art Nouveau style Royal Savoy Lausanne were also showcased at ATM for the first time.
“Our participation at ATM 2016 presented yet another opportunity for Katara Hospitality to display its diverse portfolio of iconic hospitality gems located in key global travel markets, as well as our quest for excellence within the sector. It has been an honour to be among the global hospitality giants showing their product offering at this esteemed travel trade event,” said Hamad Abdulla Al-Mulla, Chief Executive Officer of Katara Hospitality.
Katara Hospitality also introduced “Katara Specialties” at this year’s ATM, a contemporary initiative designed to highlight the evolution of the organisation’s food and beverage concepts.
Katara Specialties which serves to create authentic Qatari cuisine mystique has been rolled out across all 22 operational Katara Hospitality hotels in 10 countries. The concept has been created to showcase the rich Qatari heritage and Arabian hospitality, while adding to the diverse and enriching dining experiences for esteemed guests.
Bringing together thousands of buyers and travel trade professionals, ATM is a globally acclaimed annual business-to-business exhibition which features products, services and destinations of the world under one roof. ATM has attained recognition over the years as a convention that supports growth and promotes increased networking among industry players and suppliers.
Katara Hospitality also took part in this year’s edition of AHIC which was held under the theme “Eye on the Future: Vision for success”. As a platinum sponsor for the event for the first time, Katara Hospitality showcased its strong position as an expert in the field of global hotel investments, with an enviable hotel portfolio of 33 luxury properties across Qatar, Europe, Africa and Asia. Katara Hospitality continues to be well-recognised as a Qatar-based company exhibiting keen strategic intent while focusing on the future of its international growth prospects in key travel destinations.
“AHIC has for many years fostered dialogue among key stakeholders and organisational senior executives on such topics as global trends in hospitality, investment opportunities and the future of the hotel industry, with combined outcomes influencing Katara Hospitality’s continued expansion plan as an international beacon of corporate and investment success in the luxury hospitality sector,” said Mr. Al-Mulla. “We look forward to future opportunities for sharing industry insights at platforms presented by AHIC,” he added.
As Qatar’s flagship hospitality company, Katara Hospitality has set high standards for growth and strategic development. Partnering with some of the world’s finest brands such as Marriott International, Starwood Hotels & Resorts, InterContinental Hotels & Resorts, Mövenpick Hotels & Resorts, FRHI and The Peninsula Hotels having supported Katara Hospitality’s success throughout the years, Katara Hospitality leverages from over 45 years of experience in the luxury hospitality sector and continues to exhibit commitment to Qatar’s market and international hospitality landscape.